Tom S.
01-09-2002, 06:47 PM
Check this out:
Jeep Takes Cheap Shot At Sportsmen Through Anti-Hunting Ad
DaimlerChrysler, maker of the popular Jeep line of vehicles,
has turned its back on American sportsmen by launching an
advertising campaign that glorifies anti-hunters and
vilifies hunters.
In Jeep's "Deer Hunter" commercial, a man drives a Jeep
through a wooded area with two deer tied on top of the
vehicle. As the Jeep drives by, camouflaged hunters are
shown in the woods, in close proximity to each other and the
road, admiring the man's deer. The driver of the Jeep then
crosses the road to a location posted with a "No Hunting"
sign. The Jeep stops, the man gets out and releases the
deer, which had appeared to be dead. The driver tells the
deer that they're safe and the deer then bound away. In the
background, other Jeep owners are shown doing the same
thing.
"Although this message is meant to be tongue-in-cheek, it
won't be taken that way by the 40 million sportsmen across
America," said Wildlife Legislative Fund of America
President Bud Pidgeon. "This ad gives the distinct
impression that people who 'save' wildlife from hunters--and
drive Jeeps--are the good guys. In reality, the good guys
are American sportsmen. They're our nation's No. 1
conservationists and they're the reason that America's
wildlife is flourishing."
Jeep's spokeswoman, Diane Jackson, was unwilling to
acknowledge the insulting message portrayed in its
commercial. She says that the ad is creative and that it
will continue to run nationally.
Apparently, Jeep isn't listening to its customers. A Jeep
employee reports that calls protesting the commercial are
swamping its switchboard.
"Sportsmen need to send DaimlerChrysler and Jeep a strong
message that its anti-hunting sentiments aren't
appreciated," Pidgeon said. "As an owner of a vehicle
manufactured by this company, I intend to communicate my
resentment about the direction that this company has taken.
I'll encourage my friends and colleagues to do the same."
Sportsmen everywhere: You can express your dissatisfaction
by contacting DaimlerChrysler at
(248) 512-2992 or by faxing (248) 512-1760. DaimlerChrysler
CEO Dieter Zetsche can be contacted directly at: Box 218004,
Auburn Hills, Michigan, 48321.
Please send your comments today!
Taken from North American Hunting Club newsletter.
Jeep Takes Cheap Shot At Sportsmen Through Anti-Hunting Ad
DaimlerChrysler, maker of the popular Jeep line of vehicles,
has turned its back on American sportsmen by launching an
advertising campaign that glorifies anti-hunters and
vilifies hunters.
In Jeep's "Deer Hunter" commercial, a man drives a Jeep
through a wooded area with two deer tied on top of the
vehicle. As the Jeep drives by, camouflaged hunters are
shown in the woods, in close proximity to each other and the
road, admiring the man's deer. The driver of the Jeep then
crosses the road to a location posted with a "No Hunting"
sign. The Jeep stops, the man gets out and releases the
deer, which had appeared to be dead. The driver tells the
deer that they're safe and the deer then bound away. In the
background, other Jeep owners are shown doing the same
thing.
"Although this message is meant to be tongue-in-cheek, it
won't be taken that way by the 40 million sportsmen across
America," said Wildlife Legislative Fund of America
President Bud Pidgeon. "This ad gives the distinct
impression that people who 'save' wildlife from hunters--and
drive Jeeps--are the good guys. In reality, the good guys
are American sportsmen. They're our nation's No. 1
conservationists and they're the reason that America's
wildlife is flourishing."
Jeep's spokeswoman, Diane Jackson, was unwilling to
acknowledge the insulting message portrayed in its
commercial. She says that the ad is creative and that it
will continue to run nationally.
Apparently, Jeep isn't listening to its customers. A Jeep
employee reports that calls protesting the commercial are
swamping its switchboard.
"Sportsmen need to send DaimlerChrysler and Jeep a strong
message that its anti-hunting sentiments aren't
appreciated," Pidgeon said. "As an owner of a vehicle
manufactured by this company, I intend to communicate my
resentment about the direction that this company has taken.
I'll encourage my friends and colleagues to do the same."
Sportsmen everywhere: You can express your dissatisfaction
by contacting DaimlerChrysler at
(248) 512-2992 or by faxing (248) 512-1760. DaimlerChrysler
CEO Dieter Zetsche can be contacted directly at: Box 218004,
Auburn Hills, Michigan, 48321.
Please send your comments today!
Taken from North American Hunting Club newsletter.