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Walleye Message Central - View Single Post - Are we selling ourselves short?
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Old 04-21-2010, 12:08 PM
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Chad Chad is offline
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Join Date: Mar 2002
Location: Fargo, ND, USA.
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Don't sell yourselves short: There is room and a need for both.

National Pro Staffer:
These guys have access to larger audiences by way of television, radio, newsprint, seminars and professional tourney circuits. Because of their status and potential to contact the masses they can ask for cash and goods. Their expense comes with more reward.

Regional Pro Staff:
A company has zero cost into a regional pro staff person when they provide them goods at cost.
However, these guys may have a more direct impact. They relate to individuals on a one on one basis. It is a lot easier on the bottom line financially for a company to add a grass roots person. They get great benefit from guys that are active with their local club/local tourneys and who is always willing to share information with new people. Regional guys are not taking $$ out of the pocket of the National guys. They each reach different targets.

Never had a company tell me we had to promote their product 24/7. They wouldn't complain though. They expect everyone to be honost and try to find new ways in which to use their products. If you have success, they expect you to share it. If you have a new twist maybe write an article or fnd somone who will.

Don't forget, guys are always comming and going. There is always someone moving up and someone moving out. Some guys are great promotors and some are not. There is definately room for the local, regional and national pro staff guys.
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Chad Maloy
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Last edited by Chad; 04-21-2010 at 01:54 PM.
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