AIM Announces Lund and Mercury as new Marketing Partners.

[Gary Parsons]

The following is a Press Release from AIM (Angler's Insight Marketing):


AIM™ Announces the Addition of Lund and Mercury As Marketing Partners.


Plymouth, WI – February 6, 2009. Anglers Insight Marketing LLC™ (AIM™) is pleased to announce that Lund Boat Company and Mercury Marine have committed their support to the AIM Pro Walleye Series™. Driving these two major Marine industry players to support AIM were several progressive elements designed to increase the excitement in walleye tournament fishing.

Included is the introduction of AIM’s Catch-Record-Release™ (CRR), a bold and contemporary
format change the sponsors and association believe will return Walleye tournament fishing to its
previous level of prestige. Representatives of Lund and Mercury Marine have met at length with
Scott Matheson, AIM President and CEO, as well as AIM’s board members, and all express
confidence in the event format and the long term potential of this new tournament trail.

“Tournament fishing is a critical aspect to our business,” said Andrew Klopak, President of Lund Boat Company. “We have always played a large role in tournament fishing initiatives and intend to continue down this path. It’s equally critical that we align ourselves with organizations that share our vision and passion for the sport of competitive fishing. We believe that AIM’s strategy will unquestionably invigorate the walleye tournament world.”

Mercury Marine President Mark Schwabero also voiced faith in AIM and its competitive format. “Now perhaps more than ever it is mandatory that anglers, associations, and sponsors join forces not only to present an exciting and successful sport, but also to ensure a healthy fishing environment that will equally benefit current and future generations. We are excited to team with Lund in supporting the goals of this exciting new tournament association.”
"Both Mercury Marine and Lund Boats are rich with tournament tradition and we at AIM are proud to have them on board. Our AIM Pro Walleye Series™ not only incorporates what we have learned from prior tournament venues,” said Scott Matheson, “we have incorporated many new facets which will reflect the changing regulatory environment and the newly available technologies bringing tournament angling into the 21st Century.”
Anglers Insight Marketing, LLC (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM Professionals are among the “All Stars” of professional walleye fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners.
Further information about AIM, as well as up-to-the-minute updates about tournaments can be found at the AIM web site: www.aimfishing.com.