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AIM Announces Lund and Mercury as new Marketing Partners. - Walleye Message Central
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Old 02-07-2009, 07:11 AM
Gary Parsons Gary Parsons is offline
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Default AIM Announces Lund and Mercury as new Marketing Partners.

The following is a Press Release from AIM (Angler's Insight Marketing):

AIM™ Announces the Addition of Lund and Mercury As Marketing Partners.

Plymouth, WI – February 6, 2009. Anglers Insight Marketing LLC™ (AIM™) is pleased to announce that Lund Boat Company and Mercury Marine have committed their support to the AIM Pro Walleye Series™. Driving these two major Marine industry players to support AIM were several progressive elements designed to increase the excitement in walleye tournament fishing.

Included is the introduction of AIM’s Catch-Record-Release™ (CRR), a bold and contemporary
format change the sponsors and association believe will return Walleye tournament fishing to its
previous level of prestige. Representatives of Lund and Mercury Marine have met at length with
Scott Matheson, AIM President and CEO, as well as AIM’s board members, and all express
confidence in the event format and the long term potential of this new tournament trail.

“Tournament fishing is a critical aspect to our business,” said Andrew Klopak, President of Lund Boat Company. “We have always played a large role in tournament fishing initiatives and intend to continue down this path. It’s equally critical that we align ourselves with organizations that share our vision and passion for the sport of competitive fishing. We believe that AIM’s strategy will unquestionably invigorate the walleye tournament world.”

Mercury Marine President Mark Schwabero also voiced faith in AIM and its competitive format. “Now perhaps more than ever it is mandatory that anglers, associations, and sponsors join forces not only to present an exciting and successful sport, but also to ensure a healthy fishing environment that will equally benefit current and future generations. We are excited to team with Lund in supporting the goals of this exciting new tournament association.”
"Both Mercury Marine and Lund Boats are rich with tournament tradition and we at AIM are proud to have them on board. Our AIM Pro Walleye Series™ not only incorporates what we have learned from prior tournament venues,” said Scott Matheson, “we have incorporated many new facets which will reflect the changing regulatory environment and the newly available technologies bringing tournament angling into the 21st Century.”
Anglers Insight Marketing, LLC (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM Professionals are among the “All Stars” of professional walleye fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners.
Further information about AIM, as well as up-to-the-minute updates about tournaments can be found at the AIM web site: www.aimfishing.com.
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Old 02-07-2009, 07:38 AM
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Default Congrats

Well done. This is great news.

At what level will they be sponsoring AIM?

Is it a financial arrangement similar to how companies pay 6 figure contracts and higher to sponsor BASS or FLW or will it be a boat/motor give away package deal?
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Old 02-07-2009, 12:43 PM
Corey Bohn Corey Bohn is offline
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Default Thats good news

Congrats guys. Way to go. Thats a great start.
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Old 02-07-2009, 02:49 PM
Stacker1 Stacker1 is offline
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wow, do you think we should be privy to that type of information you asked for?
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Old 02-07-2009, 03:05 PM
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Yes. At least the basic rundown of what this means.

At this point, it is simply generic blather with no specificity. Its feel good junk, unless there is some real value to the sponsorship.

Getting two companies who's stock value is severely diminished, and one company in particular who has been laying off workers, to come on-board as sponsors is a trick and a half, if its a true sponsorship. Brunswick stock is rated as junk right now.

By true sponsorship I mean actual dollars being exchanged. Lund/Mercury could of course be giving AIM boat/motor packages to give away as their investment into AIM.

Either is fine, though cash is much more valuable to the company and the angler potentially fishing this potential pro circuit.

AIM needs not give the exacts of the dollars, but certainly would be wise to let potential anglers (like myself) and sponsors know if this is the real deal or simply a product exchange from companies who are currently wedged out of professional tournament walleye fishing due to no place to promote their products. MWC aside since its not a pro-am circuit.

A big AIM supporter, Steve Fellegy, has always boasted that walleye fishing needs real coverage like other pro sports. You know, things like Manny Ramirez being offered 25 million or how much money sponsors are paying to be part of a promotional campaign.

If we are never told what the truth of the relationship is then its just feel good junk.
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Old 02-07-2009, 03:59 PM
LawEtech LawEtech is offline
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Default Great Work - AIM

I would commend AIM on there efforts to recruit such a sponsor. Most definitely in this economy. I mean do you really think they are going to announce this partnership if they are going to pay like $25 bucks? Also why should it matter, (how much they paid) the payout monies are already there for the tournaments, based on the entries, of which they are several investors that will be in each tourney. I am not an investor in AIM, however I would like to see this work, and also would like to enter some of there tournaments someday. One thing is certain I will not sit on the sidelines and criticize any person or organization that is trying to make a difference in the Walleye World or in fishing period. Everything that they have done has been on there own, with there own money, and in the best interest of Walleye Fisherman everywhere.
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Old 02-07-2009, 04:41 PM
stpper stpper is offline
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Default Nice to see the plan coming together

Appears to be very good news for AIM. Having two big name sponsors starts to solidify them as real. I agree it would be nice to have a bit more infor on what it truly means…but regardless, just the ability to say they have them as sponsors is a big deal. The two sponsors announced was not a big surprised when you think of the connection the AIM owners, specially the board members have to these two companies.

Seems to me the owners would want to directly support the people that support them, so maybe all the AIM owners should make the switch to Lund Boats and Mercury motors.
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Old 02-07-2009, 06:15 PM
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You guys don't get it or are simply choosing to hold out for hope and look the other way.

This press release has the same impact as a local angler getting 10 percent off his Lund/Mercury package and claiming on his local TV show he is sponsored by Lund/Mercury. Its a big so what!

That is my point and that is why its important to know what level of support these marine manufacturers are giving to AIM. If its something a simple as a small contingency or some ad money for their website when its up and running or larger involvement like a boat package per event or even large like a 6 figure contract and a long-term agreement it matters a whole heck of a lot.

We, tournament anglers and the rest of the fishing industry, need to know if this is a real deal or simply another smoke and mirrors organization simply trying to beat their collective chests and look like something they are currently not.

If AIM is now funded to operate then bravo and thank goodness. If its a cheap PR stunt attempting to overvalue their relevance thats bad.

Unless they start letting folks know what gives, hgave a functioning website, have printed rules, on and on and on all this announcement from AIM/Lund and Mercury shows is that Lund/Mercury wants AIM anglers to keep buying their product.
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Old 02-07-2009, 08:27 PM
Shep Shep is offline
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Guest, how much does Walmart put towards the FLW? I bet you don't know, and they won't tell you. What they would probably say is. "It's none of your business!"

Why do you ask a question like that here? Call up one of the directors for AIM, and ask them. If you had the nads to actually call, I can guess the answer.
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Old 02-07-2009, 08:41 PM
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T Mac T Mac is online now
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Originally Posted by Wow View Post
Getting two companies who's stock value is severely diminished, and one company in particular who has been laying off workers, to come on-board as sponsors is a trick and a half, if its a true sponsorship. Brunswick stock is rated as junk right now.

First off ...there is no such thing as Lund stock or Mercury stock. There is only Brunswick stock...which includes other companies.

Secondly..... Both companies have laid off workers, not just one. But then, amost all companies in the USA have laid off workers.

Thirdly... Hey ....at least somebody is trying to help Pro Fishing in some form...

And finally... once again, I guess this leaves no question as to which brand of boat Brunswick considers its' premier fishing line...................right?
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