Never before has bait maintenance been simple and worry free. A new patent pending design protects the single most important thing between you and the fish, live bait. After testing KEEP KOOL in a controlled environment at a constant 90 degree temperature, KEEP KOOL has proven to maintain the proper 38 - 44 degrees for live bait for several days, simply by adding ice to the ice chamber. Whether filled with water, dirt or empty KEEP KOOL keeps bait fresh, guaranteed, in any weather.

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