WHY HAVE CRANKBAITS BECOME SO POPULAR?
By Mike McClelland


Several reasons exist for the soaring popularity of crankbaits; the main reason is SUCCESS. I can safely say, "Crankbaits catch bigger fish." Why? I can't answer that question for sure. There are many theories ranging from "crankbaits attract the more aggressive fish," assuming aggressive fish are bigger, to "crankbaits can be presented to fish that don't follow the traditional walleye habits," thus those fish are older and larger. Whatever the reason, I've seen crankbaits over the years take larger fish time and time again. Adding the baits' success to the simplicity of use, it's easy to see why the popularity of crankbaits has sky-rocketed in past years.

Because of their basic uses in trolling and casting, crankbaits can be over-simplified. Make no mistake, the degree of crankbaits' success depends on your knowledge of them. The foundation of effective crankbait fishing is very simple; know the depth your crankbaits run. Until this knowledge is in hand, all the other crankbait questions are very insignificant. After all, if you can't get the bait to the fish, how could color, shape, action, or models of crankbaits make any difference whatsoever?

To answer the depth question, I contracted with ten of the leading crankbait manufacturers to test and document the exact trolling and casting depths of 200 of the most popular crankbaits. When the initial testing was completed, I went a step further and tested the depth of each bait on five different line sizes at 10-foot increments of line length. This crankbait depth information is now available in my "Crankbait Depth Guide & Calculator."

In the process of testing, which took 18 months, I learned much more about crank- baits than just the depths they may run. Here are some of the hard facts learned about hard baits:


Crankbait Classification

While testing 200 crankbaits, I discovered that crankbaits fit neatly into two broad categories of lures which perform similarly within their groups.