Originally Posted by Nytron
Evinrude and Mercury are in bed with the parent company of Ranger/Triton. With Triton, your only options are Evinrude or Mercury as of last year I believe.
BRP's (the parent company of Evinrude) revenue absolutely dwarfs all the other outboard brands, albeit from their other unrelated products. So even though Evinrude is probably most people's last choice, their parent company is absolutely swimming in cash and paid for exclusivity.
The engine options for Ranger are slowly becoming less and less each year. For example, I don't think Suzuki or Honda is an option anymore. Expect them to go Evinrude or Mercury only soon as well.
Mercury just launched their new Pro XS series, which is now a V8 4-stroke for the higher HP models. So Mercury is competing with itself in this segment. For guys running tons of graphs, a 300HP Pro XS has more alternator amps than even a 400hp Verado. For 18-20' boats, most will probably opt for Pro XS. For 21'+, Verado will be common since there isn't a Pro XS above 300hp.
We need a Yamaha VMAX SHO 300hp and 350hp with fly-by-wire asap.
No dog in the fight here, but BRP does not dwarf other outboard manufacturers. Bombardier Inc. has not owned them since 2003. BRP generated 3.8 billion CAD in 2015.
Mercury reported net sales of 719.7 million US in the second quarter of 2016.
And Yamaha could buy them both and rebadge their engines.
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